Report on Workshop on Digital Marketing

Day & Date: 
Time: 
Mode of Conduction: online
Speakers: Prof. Sushil Shende
Type of Activity: 
No of Beneficiaries:  32

Objectives:

• To make students understand concepts of Digital Marketing  
• To make students’ Learn SEO, Content Writing , and Social Media audit  skills that will help students in their future careers.

Objective:

The objective of this report is to provide an overview of the Digital Marketing course that was conducted and to outline the course’s objectives, outcome, and effectiveness in enhancing the participants’ knowledge and skills in the field of Digital Marketing.

Background:

Our organization recognizes the importance of Digital Marketing in today’s competitive business environment and has taken steps to equip our MBA Students with the necessary skills to succeed in the Digital Marketing field. As part of this initiative, we conducted a Digital Marketing course aimed at enhancing our employees’ understanding of digital marketing strategies and techniques.

Course Description:

The course was a 30 hrs program that covered various aspects of Digital Marketing, including social media marketing, email marketing, search engine optimization, content marketing, and paid advertising. The course employed a mix of online training, hands-on practice, and project work to enhance the learning experience. Experienced trainers led the program and provided guidance and feedback to the participants.

Outcome:

The Digital Marketing course received positive feedback from the participants, who reported significant improvement in their knowledge and skills in the field of Digital Marketing. The course was highly effective in enhancing the participants’ understanding of Digital Marketing strategies and techniques.

Some of the specific outcomes of the course include:

Improved Knowledge: Participants developed a better understanding of Digital Marketing concepts, including social media marketing, email marketing, search engine optimization, content marketing, and paid advertising.

Enhanced Skills: Participants developed skills in developing and implementing Digital Marketing strategies, including creating effective social media campaigns, optimizing websites for search engines, and crafting compelling content.

Increased Confidence: Participants gained more confidence in their ability to use Digital Marketing techniques to promote products and services, and to engage with customers online.

Better Performance: The course had a positive impact on the participants’ performance, with many reporting increased traffic and leads on their company’s website.