The Field Project is designed to bridge the gap between classroom learning and real-world business practice. Its core objectives are to:

• Integrate theory and practice by giving students the opportunity to work on real-world business issues
• Provide experiential learning that goes beyond textbooks and traditional classroom instruction. Offer a platform to explore the functional aspects of each specialization Deepen students’ understanding of core management concepts and frameworks.
• Build an application-oriented approach that connects theory with practice
• Foster critical thinking, a professional mindset, and a result-oriented approach
• Draw out insights from the business environment of the student’s geographical region

Duration & Effort Breakdown

• The Field Project requires a total of 160 hours of work, distributed as follows:
• 120 hours — Fieldwork (data collection, site visits, interviews, surveys, etc.)
• 40 hours — Pre- and post-fieldwork activities (proposal writing, data analysis, report preparation)
• Timeline flexibility: Work can begin immediately after Semester I exams, continuing through the winter vacation and across Semester II — including weekends and public holidays — giving students ample time to plan around their schedules.

Nature of the Field Project

• Key rules that define how the project must be carried out:
• Must be directly related to the student’s chosen specialization
• Strictly individual — group projects are not permitted
• Must involve genuine fieldwork; purely online projects are not allowed
• Primary data collection is mandatory
• Can follow a quantitative, qualitative, or mixed-methods approach
• May take the form of surveys, in-depth interviews, case studies, site visits, or observational studies.